Home services & trades · Web & commerce

Web builds for home services and trades

A contractor’s site has one job: turn a person who is already searching into a booked estimate. Most of them are built as brochures with a contact form at the bottom, which is a different job entirely. The traffic is usually not the problem. The page it lands on is.

Start a buildIndustry overview
01Next.js builds · Commerce
Web & commerce01
Next.js buildsCommerceCore Web Vitals
Home services & tradesIllustrative

Web & commerce

Custom builds, commerce, technical SEO, and Core Web Vitals.

Web & commerce · Home services & tradesOne pairing of the matrix
Service
Web & commerce
Industry
Home services & trades
Covers
Roofing · Painting · HVAC & electrical · Auto detailing
Architecture
Unchanged from every other vertical — only the breaks differ
Engagement
A defined build, or run under management

What usually breaks

Before anything gets built.

The same failures recur across home services & trades. Strygon maps the specific system before proposing anything, but these are the ones worth checking for.

Missed calls

A missed call is a lost job. Calls, forms, and chats land in three places and no one owns the first response.

No speed-to-lead

The lead sits until someone checks the inbox. By then a competitor already booked the estimate.

Whiteboard ops

The schedule and pipeline live on a whiteboard and a phone. Nobody can say what a lead costs or what closed.

Recurring in home services & tradesObserved pattern · the specific system still gets mapped

The approach

What Strygon does about it.

Web & commerce, aimed at those failures specifically rather than at a generic checklist.

01Web & commerce
Service pages built to rank and to convertWeb & commerce
01
Part of the scoped build

Service pages built to rank and to convert

Pages are structured around the work a buyer searches for, and each one is wired into the same intake as every other channel.

02Web & commerce
Estimate request as the primary actionWeb & commerce
02
Part of the scoped build

Estimate request as the primary action

The booking action is the page’s purpose rather than a footer afterthought, and it routes the same way a phone call does.

03Web & commerce
Speed as a requirementWeb & commerce
03
Part of the scoped build

Speed as a requirement

Core Web Vitals are treated as a build requirement measured on the deployed site, because a slow page loses the click before the copy is read.

The approach for this pairingScoped in writing before work starts

What gets built

Concrete deliverables.

Everything in web & commerce, applied to how home services & trades actually runs.

All of web & commerceIndustry overview
Next.js builds for custom requirements
Shopify for commerce
Local and technical SEO
Performance work: Core Web Vitals, Lighthouse
In scopeScoped in writing before work starts

Also for this industry

Other parts of the same system.

CRM & automation
CRM & automation03
Pipeline architectureSpeed-to-lead
Applied hereIllustrative

CRM & automation infrastructure

A missed call in home services is a lost job. Routing has to treat a ringing phone, a form, and a message as the same event, and start the same clock on all three.

Read the crm & automation read
Acquisition
Acquisition05
Paid search & socialLanding pages
Applied hereIllustrative

Acquisition

Home-services ad accounts optimize toward form fills nobody worked. The business gets paid per booked job. Those are two different numbers and only one of them matters.

Read the acquisition read
Local & private AI
Local & private AI01
Self-hosted inferenceRetrieval on private data
Applied hereIllustrative

Local & private AI models

Recorded calls, job photos, and customer addresses are all data. Running the model in-house means none of it has to leave to be useful.

Read the local & private ai read
Custom software
Custom software02
Internal toolsData pipelines
Applied hereIllustrative

Custom software

Field software assumes a business shaped like the vendor’s average customer. The gap between that and the real crew schedule is where the spreadsheets live.

Read the custom software read

Start

Start with what’s broken.

Send the situation in a paragraph. Strygon comes back with a read on what’s likely wrong and what it would take to fix, before anyone talks about price.

Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.

Or email hello@strygon.com

What to send
A paragraph. What broke, and where it shows up.
What comes back
A read on what is likely wrong and what fixing it takes.
Price
The last conversation, not the first