Multi-location & local · Web & commerce
Multi-location web builds and local presence
Location pages carry the highest purchase intent a multi-site website has, and they are almost always its worst pages. Duplicated, thin, and quietly inconsistent with the listings. It is the cheapest fix available and the one most often skipped.
- Service
- Web & commerce
- Industry
- Multi-location & local
- Covers
- Franchises · Multi-site services · Senior living groups
- Architecture
- Unchanged from every other vertical — only the breaks differ
- Engagement
- A defined build, or run under management
What usually breaks
Before anything gets built.
The same failures recur across multi-location & local. Strygon maps the specific system before proposing anything, but these are the ones worth checking for.
Siloed sites
Each location’s leads live in a different inbox, so there’s no single pipeline and no comparison across sites.
Listing sprawl
Local profiles and listings drift out of date location by location, quietly costing local search rank.
Friday spreadsheets
Roll-up reporting is a spreadsheet someone rebuilds every Friday, always a week behind.
The approach
What Strygon does about it.
Web & commerce, aimed at those failures specifically rather than at a generic checklist.
What gets built
Concrete deliverables.
Everything in web & commerce, applied to how multi-location & local actually runs.
Also for this industry
Other parts of the same system.
Start
Start with what’s broken.
Send the situation in a paragraph. Strygon comes back with a read on what’s likely wrong and what it would take to fix, before anyone talks about price.
Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.
Or email hello@strygon.com
- What to send
- A paragraph. What broke, and where it shows up.
- What comes back
- A read on what is likely wrong and what fixing it takes.
- Price
- The last conversation, not the first