Professional services · Acquisition
Paid acquisition for professional services
Professional services buy the opposite of what ad platforms are built to optimize for. Few conversions, high value each, months between the click and a signed engagement. Optimizing toward lead volume in that environment reliably buys the wrong leads, at speed.
- Service
- Acquisition
- Industry
- Professional services
- Covers
- Agencies · Advisory & firms · B2B services
- Architecture
- Unchanged from every other vertical — only the breaks differ
- Engagement
- A defined build, or run under management
What usually breaks
Before anything gets built.
The same failures recur across professional services. Strygon maps the specific system before proposing anything, but these are the ones worth checking for.
Manual follow-up
Follow-up depends on a person remembering, so warm leads cool while everyone is heads-down on delivery.
Tool sprawl
Five tools that don’t talk, each holding a piece of the truth, none of them the whole picture.
Onboarding drag
Every new client kicks off a manual checklist that eats a day of senior time that should bill.
The approach
What Strygon does about it.
Acquisition, aimed at those failures specifically rather than at a generic checklist.
What gets built
Concrete deliverables.
Everything in acquisition, applied to how professional services actually runs.
Also for this industry
Other parts of the same system.
Start
Start with what’s broken.
Send the situation in a paragraph. Strygon comes back with a read on what’s likely wrong and what it would take to fix, before anyone talks about price.
Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.
Or email hello@strygon.com
- What to send
- A paragraph. What broke, and where it shows up.
- What comes back
- A read on what is likely wrong and what fixing it takes.
- Price
- The last conversation, not the first