Commercial real estate · CRM & automation
CRM & pipeline automation for commercial real estate
Two things break a commercial pipeline, and they compound. The cycle is long enough that a stage means nothing without an expected dwell time, and the record is usually the producer's rather than the firm's, so nothing rolls up and a departure takes the relationship history out of the door. Fixing the second without the first produces a firm-owned pipeline that still cannot tell a live deal from a dead one.
- Industry
- Commercial real estate
- Covers
- Brokerage & advisory · Owner-operators · Investment & syndication · Industrial, office & retail
- Architecture
- Unchanged from every other vertical — only the breaks differ
- Engagement
- A defined build, or run under management
What usually breaks
Before anything gets built.
The same failures recur across commercial real estate. Strygon maps the specific system before proposing anything, but these are the ones worth checking for.
The pipeline is somebody's file
Deals live in a producer's own spreadsheet with their own stage names. Nothing rolls up to the firm, comparison across producers is impossible, and a departure takes the pipeline out of the door with it.
Notice windows pass quietly
Expirations, renewal options, escalations, and estoppel deadlines sit inside lease PDFs. Nothing watches them, and a window missed by a week is a rent number that never corrects.
The quarterly package is a rebuild
Ownership and investor reporting is reconstructed every quarter from a rent roll, a bank export, and recollection. It arrives late, it is hard to defend line by line, and it consumes the people who should be working deals.
The approach
What Strygon does about it.
CRM & automation infrastructure, aimed at those failures specifically rather than at a generic checklist.
What gets built
Concrete deliverables.
Everything in crm & automation infrastructure, applied to how commercial real estate actually runs.
Also for this industry
Other parts of the same system.
Start
Start with what’s broken.
Send the situation in a paragraph. Strygon comes back with a read on what’s likely wrong and what it would take to fix, before anyone talks about price.
Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.
Or email hello@strygon.com
- What to send
- A paragraph. What broke, and where it shows up.
- What comes back
- A read on what is likely wrong and what fixing it takes.
- Price
- The last conversation, not the first