Healthcare & senior living · Acquisition

Compliant paid acquisition for healthcare and senior living

A standard conversion pixel sitting on a healthcare intake form sends more than most practices realize. That is a live compliance exposure, and it is why many practices either avoid paid acquisition entirely or run it with no measurement at all. Neither is necessary.

02Paid search & social · Landing pages
Acquisition02
Paid search & socialLanding pagesAttribution
Healthcare & senior livingIllustrative

Acquisition

Paid, local presence, landing pages, and attribution.

Acquisition · Healthcare & senior livingOne pairing of the matrix
Covers
Telehealth · Senior living · Clinics & practices
Architecture
Unchanged from every other vertical — only the breaks differ
Engagement
A defined build, or run under management

What usually breaks

Before anything gets built.

The same failures recur across healthcare & senior living. Strygon maps the specific system before proposing anything, but these are the ones worth checking for.

PHI in marketing tools

Protected data ends up in ad platforms and CRMs that were never designed to hold it. That is a liability rather than a feature.

Manual eligibility

Eligibility and paperwork checks are done by hand, so intake is slow and staff time goes to data entry.

Broken handoff

The handoff from inquiry to clinical staff is an email and a hope, with no structured record behind it.

Recurring in healthcare & senior livingObserved pattern · the specific system still gets mapped

The approach

What Strygon does about it.

Acquisition, aimed at those failures specifically rather than at a generic checklist.

01Acquisition
Tracking without the protected partAcquisition
01
Part of the scoped build

Tracking without the protected part

Server-side conversion tracking sends the event, not the record.

02Acquisition
Measure admissions, not clicksAcquisition
02
Part of the scoped build

Measure admissions, not clicks

Reporting ties spend to admitted or scheduled patients, which is the only number that settles a budget argument.

03Acquisition
Built for the referral pathAcquisition
03
Part of the scoped build

Built for the referral path

Search and local presence structured around how families go looking for care.

The approach for this pairingScoped in writing before work starts

What gets built

Concrete deliverables.

Everything in acquisition, applied to how healthcare & senior living actually runs.

Paid search and paid social
Local presence and profile management
Landing pages and conversion tracking
Attribution that survives contact with reality
In scopeScoped in writing before work starts

Also for this industry

Other parts of the same system.

Start

Start with what’s broken.

Send the situation in a paragraph. Strygon comes back with a read on what’s likely wrong and what it would take to fix, before anyone talks about price.

Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.

What to send
A paragraph. What broke, and where it shows up.
What comes back
A read on what is likely wrong and what fixing it takes.
Price
The last conversation, not the first