Healthcare & senior living · Web & commerce

Web builds for healthcare and senior living

Most healthcare sites get built by teams who treat the inquiry form as a form. It is an intake point handling protected information, and its destination matters at least as much as its design. Accessibility is a legal question here too, not a finishing touch.

Start a buildIndustry overview
02Next.js builds · Commerce
Web & commerce02
Next.js buildsCommerceCore Web Vitals
Healthcare & senior livingIllustrative

Web & commerce

Custom builds, commerce, technical SEO, and Core Web Vitals.

Web & commerce · Healthcare & senior livingOne pairing of the matrix
Service
Web & commerce
Industry
Healthcare & senior living
Covers
Telehealth · Senior living · Clinics & practices
Architecture
Unchanged from every other vertical — only the breaks differ
Engagement
A defined build, or run under management

What usually breaks

Before anything gets built.

The same failures recur across healthcare & senior living. Strygon maps the specific system before proposing anything, but these are the ones worth checking for.

PHI in marketing tools

Protected data ends up in ad platforms and CRMs that were never designed to hold it. That is a liability rather than a feature.

Manual eligibility

Eligibility and paperwork checks are done by hand, so intake is slow and staff time goes to data entry.

Broken handoff

The handoff from inquiry to clinical staff is an email and a hope, with no structured record behind it.

Recurring in healthcare & senior livingObserved pattern · the specific system still gets mapped

The approach

What Strygon does about it.

Web & commerce, aimed at those failures specifically rather than at a generic checklist.

01Web & commerce
Forms that post somewhere appropriateWeb & commerce
01
Part of the scoped build

Forms that post somewhere appropriate

Inquiries route into a system built to hold them rather than a shared marketing inbox.

02Web & commerce
Accessible because it has to beWeb & commerce
02
Part of the scoped build

Accessible because it has to be

WCAG conformance treated as a build requirement and verified on the deployed site.

03Web & commerce
Built for how families searchWeb & commerce
03
Part of the scoped build

Built for how families search

Pages structured around the questions an adult child asks at eleven at night, because that is when the search happens.

The approach for this pairingScoped in writing before work starts

What gets built

Concrete deliverables.

Everything in web & commerce, applied to how healthcare & senior living actually runs.

All of web & commerceIndustry overview
Next.js builds for custom requirements
Shopify for commerce
Local and technical SEO
Performance work: Core Web Vitals, Lighthouse
In scopeScoped in writing before work starts

Also for this industry

Other parts of the same system.

Local & private AI
Local & private AI01
Self-hosted inferenceRetrieval on private data
Applied hereIllustrative

Local & private AI models

PHI cannot sit in a marketing CRM or a third-party model, which is why most clinical intake automation stops at the front desk. Self-hosting moves that line.

Read the local & private ai read
CRM & automation
CRM & automation03
Pipeline architectureSpeed-to-lead
Applied hereIllustrative

CRM & automation infrastructure

In healthcare the handoff, not the lead, is the failure point. An inquiry that becomes an email to a clinician has no record, no owner, and no clock.

Read the crm & automation read
Custom software
Custom software02
Internal toolsData pipelines
Applied hereIllustrative

Custom software

The paperwork nobody markets: eligibility, prior authorization, and intake. It is where the hours go, and no configured CRM touches it.

Read the custom software read
Acquisition
Acquisition05
Paid search & socialLanding pages
Applied hereIllustrative

Acquisition

Standard ad pixels put protected data into platforms never built to hold it. Tracking has to be rebuilt before spend can scale safely.

Read the acquisition read

Start

Start with what’s broken.

Send the situation in a paragraph. Strygon comes back with a read on what’s likely wrong and what it would take to fix, before anyone talks about price.

Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.

Or email hello@strygon.com

What to send
A paragraph. What broke, and where it shows up.
What comes back
A read on what is likely wrong and what fixing it takes.
Price
The last conversation, not the first