Residential real estate · Custom software

Commission software for residential brokerages

A brokerage's economics are a set of per-agent rules: a split that changes at a cap, a team override, a referral fee off the top, a franchise fee, and deductions that vary by plan. Nothing off the shelf models that, because every brokerage's plan is a recruiting instrument and therefore deliberately unlike the next one's. So it gets calculated by hand at closing, which makes agent disputes routine and makes the question of what a producer is actually worth unanswerable until the year is over.

Start a buildIndustry overview
11Internal tools · Data pipelines
Custom software11
Internal toolsData pipelinesAutomation
Residential real estateIllustrative

Custom software

Internal tools, document and data pipelines, and automation.

Custom software · Residential real estateOne pairing of the matrix
Service
Custom software
Industry
Residential real estate
Covers
Brokerages · Agent teams · Producing agents · New development sales
Architecture
Unchanged from every other vertical — only the breaks differ
Engagement
A defined build, or run under management

What usually breaks

Before anything gets built.

The same failures recur across residential real estate. Strygon maps the specific system before proposing anything, but these are the ones worth checking for.

Rotation beats the clock

A lead bought from Zillow or Realtor.com is worth most in the first minutes. Round-robin distribution hands it to whoever is next up rather than whoever is available, which produces a callback the following morning to someone already working with an agent.

The book sits untouched

Most of a brokerage's future business is already in the CRM as past clients, sphere, and old inquiries. Nothing reaches them, because reaching them is an agent's task rather than the system's job, and tasks lose to whatever is closing this week.

Contract to close runs on memory

Between accepted offer and closing there are contingency dates, disclosures, and a lender. The tracking is a coordinator's calendar and a paper file, so a missed date becomes a delayed closing nobody saw coming.

Recurring in residential real estateObserved pattern · the specific system still gets mapped

The approach

What Strygon does about it.

Custom software, aimed at those failures specifically rather than at a generic checklist.

01Custom software
The commission plan encoded onceCustom software
01
Part of the scoped build

The commission plan encoded once

Splits, caps, overrides, and fees are modeled as rules applied to the transaction, so the disbursement is calculated rather than negotiated at the closing table.

02Custom software
Cap progress visible to the agentCustom software
02
Part of the scoped build

Cap progress visible to the agent

Where an agent stands against their cap is a live number they can see, which removes the most common source of commission disputes before it becomes one.

03Custom software
Producer economics without a year-end rebuildCustom software
03
Part of the scoped build

Producer economics without a year-end rebuild

What an agent wrote, what it earned the brokerage after fees, and what it cost to support them is one view rather than a reconstruction performed in January.

The approach for this pairingScoped in writing before work starts

What gets built

Concrete deliverables.

Everything in custom software, applied to how residential real estate actually runs.

All of custom softwareIndustry overview
Internal tools and dashboards
Document and data processing pipelines
Roles, permissions, and an audit trail of who changed what
Payment, subscription, and invoicing workflows
AI-assisted automation where it earns its place
API integrations between systems that don’t natively talk
In scopeScoped in writing before work starts

Also for this industry

Other parts of the same system.

CRM & automation
CRM & automation03
Pipeline architectureSpeed-to-lead
Applied hereIllustrative

CRM & automation infrastructure

Two clocks run in a brokerage: minutes on a portal lead, and months on the database. Most CRMs are configured for neither.

Read the crm & automation read
Acquisition
Acquisition05
Paid search & socialLanding pages
Applied hereIllustrative

Acquisition

Cost per lead is the number the portals report. Cost per closed transaction is the number the brokerage lives on, and the two rarely rank sources the same way.

Read the acquisition read
Web & commerce
Web & commerce04
Next.js buildsCommerce
Applied hereIllustrative

Web & commerce

Brokerage sites are templates with a listing feed bolted on. The search is slow, the neighborhood pages are thin, and the inquiry lands in an inbox.

Read the web & commerce read

Start

Start with what’s broken.

Send the situation in a paragraph. Strygon comes back with a read on what’s likely wrong and what it would take to fix, before anyone talks about price.

Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.

Or email hello@strygon.com

What to send
A paragraph. What broke, and where it shows up.
What comes back
A read on what is likely wrong and what fixing it takes.
Price
The last conversation, not the first
What are you looking for?

Pick as many as apply.