Residential real estate · Web & commerce
Web builds and IDX search for residential real estate
Almost every brokerage site is the same vendor template with an IDX feed inside it, which means every brokerage in a market competes on identical pages with identical content. The two things that would actually differentiate one — a search that responds instantly on a phone and neighborhood pages written by someone who knows the area — are the two things a template cannot supply. The listings are commodity data; everything around them is not.
- Service
- Web & commerce
- Industry
- Residential real estate
- Covers
- Brokerages · Agent teams · Producing agents · New development sales
- Architecture
- Unchanged from every other vertical — only the breaks differ
- Engagement
- A defined build, or run under management
What usually breaks
Before anything gets built.
The same failures recur across residential real estate. Strygon maps the specific system before proposing anything, but these are the ones worth checking for.
Rotation beats the clock
A lead bought from Zillow or Realtor.com is worth most in the first minutes. Round-robin distribution hands it to whoever is next up rather than whoever is available, which produces a callback the following morning to someone already working with an agent.
The book sits untouched
Most of a brokerage's future business is already in the CRM as past clients, sphere, and old inquiries. Nothing reaches them, because reaching them is an agent's task rather than the system's job, and tasks lose to whatever is closing this week.
Contract to close runs on memory
Between accepted offer and closing there are contingency dates, disclosures, and a lender. The tracking is a coordinator's calendar and a paper file, so a missed date becomes a delayed closing nobody saw coming.
The approach
What Strygon does about it.
Web & commerce, aimed at those failures specifically rather than at a generic checklist.
What gets built
Concrete deliverables.
Everything in web & commerce, applied to how residential real estate actually runs.
Also for this industry
Other parts of the same system.
Start
Start with what’s broken.
Send the situation in a paragraph. Strygon comes back with a read on what’s likely wrong and what it would take to fix, before anyone talks about price.
Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.
Or email hello@strygon.com
- What to send
- A paragraph. What broke, and where it shows up.
- What comes back
- A read on what is likely wrong and what fixing it takes.
- Price
- The last conversation, not the first