Retail & e-commerce · CRM & automation

Back-office automation for retail and e-commerce

Commerce back-offices break on the boring half: orders that arrive faster than someone can process them, and customers who are never contacted again after the first purchase. The storefront gets all the attention. The operations behind it are usually a shared inbox and a spreadsheet.

Start a buildIndustry overview
03Pipeline architecture · Speed-to-lead
CRM & automation03
Pipeline architectureSpeed-to-leadAttribution
Retail & e-commerceIllustrative

CRM & automation infrastructure

Pipeline architecture, speed-to-lead, follow-up, and reporting.

CRM & automation · Retail & e-commerceOne pairing of the matrix
Service
CRM & automation infrastructure
Industry
Retail & e-commerce
Covers
Jewelry & fine goods · Salon & beauty retail · DTC brands
Architecture
Unchanged from every other vertical — only the breaks differ
Engagement
A defined build, or run under management

What usually breaks

Before anything gets built.

The same failures recur across retail & e-commerce. Strygon maps the specific system before proposing anything, but these are the ones worth checking for.

Slow storefront

The store is slow enough that ranking and conversion both suffer, and every speed test is a lost sale.

Blind tracking

Attribution runs on client-side pixels that browsers now block, so no one trusts the numbers.

Manual orders

Custom orders and invoices run on emailed PDFs and memory. That works at ten orders and breaks at a hundred.

Recurring in retail & e-commerceObserved pattern · the specific system still gets mapped

The approach

What Strygon does about it.

CRM & automation infrastructure, aimed at those failures specifically rather than at a generic checklist.

01CRM & automation
Orders into one recordCRM & automation
01
Part of the scoped build

Orders into one record

Order and fulfilment status flow into a single record rather than living in an inbox thread and a platform admin.

02CRM & automation
Post-purchase that runs itselfCRM & automation
02
Part of the scoped build

Post-purchase that runs itself

Follow-up and repeat-purchase sequences run on the system instead of on someone remembering to export a list.

03CRM & automation
High-value inquiries routed differentlyCRM & automation
03
Part of the scoped build

High-value inquiries routed differently

Wholesale and large inquiries are routed on a different path from standard retail orders, because they close differently.

The approach for this pairingScoped in writing before work starts

What gets built

Concrete deliverables.

Everything in crm & automation infrastructure, applied to how retail & e-commerce actually runs.

All of crm & automationIndustry overview
Pipeline and stage architecture
Lead routing and speed-to-lead automation
Recurring invoicing and payment workflows
Reporting that ties spend to closed revenue
In scopeScoped in writing before work starts

Also for this industry

Other parts of the same system.

Web & commerce
Web & commerce04
Next.js buildsCommerce
Applied hereIllustrative

Web & commerce

A slow storefront loses the sale and the ranking at once, and the two compound. In commerce, speed is not a finishing item; it is most of the conversion rate.

Read the web & commerce read
Acquisition
Acquisition05
Paid search & socialLanding pages
Applied hereIllustrative

Acquisition

Browser-side tracking under-reports badly enough that platform ROAS and actual revenue disagree by a margin wide enough to make the wrong call look correct.

Read the acquisition read
Local & private AI
Local & private AI01
Self-hosted inferenceRetrieval on private data
Applied hereIllustrative

Local & private AI models

Catalog enrichment and support triage are enormous, repetitive AI jobs. At that volume, per-token pricing stops making sense.

Read the local & private ai read
Custom software
Custom software02
Internal toolsData pipelines
Applied hereIllustrative

Custom software

Shopify runs the storefront. It does not run purchasing, or wholesale pricing, or the three systems that disagree about stock.

Read the custom software read

Start

Start with what’s broken.

Send the situation in a paragraph. Strygon comes back with a read on what’s likely wrong and what it would take to fix, before anyone talks about price.

Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.

Or email hello@strygon.com

What to send
A paragraph. What broke, and where it shows up.
What comes back
A read on what is likely wrong and what fixing it takes.
Price
The last conversation, not the first