Retail & e-commerce · Web & commerce

Storefront and web builds for retail and e-commerce

A slow storefront loses the sale and the ranking at the same time, and the two compound. In commerce, speed is not a finishing item; it is most of the conversion rate. Most storefronts get optimized visually and then measured on a laptop over office wifi.

03Next.js builds · Commerce
Web & commerce03
Next.js buildsCommerceCore Web Vitals
Retail & e-commerceIllustrative

Web & commerce

Custom builds, commerce, technical SEO, and Core Web Vitals.

Web & commerce · Retail & e-commerceOne pairing of the matrix
Covers
Jewelry & fine goods · Salon & beauty retail · DTC brands
Architecture
Unchanged from every other vertical — only the breaks differ
Engagement
A defined build, or run under management

What usually breaks

Before anything gets built.

The same failures recur across retail & e-commerce. Strygon maps the specific system before proposing anything, but these are the ones worth checking for.

Slow storefront

The store is slow enough that ranking and conversion both suffer, and every speed test is a lost sale.

Blind tracking

Attribution runs on client-side pixels that browsers now block, so no one trusts the numbers.

Manual orders

Custom orders and invoices run on emailed PDFs and memory. That works at ten orders and breaks at a hundred.

Recurring in retail & e-commerceObserved pattern · the specific system still gets mapped

The approach

What Strygon does about it.

Web & commerce, aimed at those failures specifically rather than at a generic checklist.

01Web & commerce
Core Web Vitals as a build requirementWeb & commerce
01
Part of the scoped build

Core Web Vitals as a build requirement

Performance is measured on the deployed build under realistic conditions, not on localhost, and treated as a pass/fail condition.

02Web & commerce
Pages structured for the queryWeb & commerce
02
Part of the scoped build

Pages structured for the query

Product and category pages are built around what buyers search for, not how the catalog is organized internally.

03Web & commerce
Tracking that survives the browserWeb & commerce
03
Part of the scoped build

Tracking that survives the browser

Server-side tracking keeps the numbers intact as browser privacy controls continue to remove client-side signal.

The approach for this pairingScoped in writing before work starts

What gets built

Concrete deliverables.

Everything in web & commerce, applied to how retail & e-commerce actually runs.

Next.js builds for custom requirements
Shopify for commerce
Local and technical SEO
Performance work: Core Web Vitals, Lighthouse
In scopeScoped in writing before work starts

Also for this industry

Other parts of the same system.

Start

Start with what’s broken.

Send the situation in a paragraph. Strygon comes back with a read on what’s likely wrong and what it would take to fix, before anyone talks about price.

Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.

What to send
A paragraph. What broke, and where it shows up.
What comes back
A read on what is likely wrong and what fixing it takes.
Price
The last conversation, not the first